The reading on "Text" (www.papress.com/thinkingwithtype/resources/crimes_scale.htm) included descriptions on
Tracking, Height, Width, Kerning and Aligment (Justufued, Flush Left, Flush Right, Centered) which will all help me with text when designing a logo. The one that has helped me the most is Kerning which I have started to experiment with when designing. I had learnt about this in class and from the reading.
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