The reading on "Text" (www.papress.com/thinkingwithtype/resources/crimes_scale.htm) included descriptions on
Tracking, Height, Width, Kerning and Aligment (Justufued, Flush Left, Flush Right, Centered) which will all help me with text when designing a logo. The one that has helped me the most is Kerning which I have started to experiment with when designing. I had learnt about this in class and from the reading.
Monday, March 26, 2007
Monday, March 19, 2007
Week 4 Reading
The reading on Revenge of the Brand (http://revengeofbrandx.com//brandx/) was enjoyable to read. Frankel stated that noone truely understands what a brand is which I think is true because if someone had asked me I probly would'nt of known how to explain it... or if I did it would be excately right. He asked What is Branding? and had 4 responses which were
1. That thing they burn into cows
2. A logo or a trademark
3. A jingle or a slogan
4. I dont really know, but ill look like a complete idiot if I admit it
I would of said 2 but the answer was 1.
Another defintion in the reading was Branding is about differntiation, making it easy for people to tell you apart from the next person trying to
Frankels 3 Laws of Branding
* Branding is not about getting targets to choose you over your competition. Branding is about getting your prospects to see you as the only solution to their problem
* Advertising grabs their minds. Branding gets their hearts
* Branding is not about you. Branding is about them
A list of what makes a good brand was also listed
1. Delivers the message clearly
2. Communicates quickly
3. Projects credability
4. Strikes an emotional chord
5. Motivates and respondent
6. Creates a strong user loyalty
1. That thing they burn into cows
2. A logo or a trademark
3. A jingle or a slogan
4. I dont really know, but ill look like a complete idiot if I admit it
I would of said 2 but the answer was 1.
Another defintion in the reading was Branding is about differntiation, making it easy for people to tell you apart from the next person trying to
Frankels 3 Laws of Branding
* Branding is not about getting targets to choose you over your competition. Branding is about getting your prospects to see you as the only solution to their problem
* Advertising grabs their minds. Branding gets their hearts
* Branding is not about you. Branding is about them
A list of what makes a good brand was also listed
1. Delivers the message clearly
2. Communicates quickly
3. Projects credability
4. Strikes an emotional chord
5. Motivates and respondent
6. Creates a strong user loyalty
Monday, March 5, 2007
Week 2 Reading
The reading on wikipedia (Http://en.wikipedia.org.wiki.Logotype) about logos included what an logo is and when it is used and elements of a good logo. In the section on “Logos Today” I learnt the differene between a slogan (different slogans for different advertising campaigns) and a brand slogan (remains the same for a long time to build up the brands image). The logo designed included a list of things that were suggested to do when designing a logo an then used examples of well known companies. Some of the suggestions were to use vector graphics so the logo can be resized without loss of fidelity and avoid being over the top to be unique which I think is a very important one to remember when designing.
The reading on wikipedia (http://en.wikipedia.org/wiki/Corporate_identity) about corporate identity showed two different definitions. The first being the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives and is usually visibly manifested by way of branding and the use of trademarks and is viewed as being composed of 3 parts:
Corporate Design (logos, uniforms)
Corporate Communiction (commericals, public relations, infomation) and
Corporate Behaviour (interna values, norms)
The 2nd definition being the Organisational Point of View which defines corporate identity as being the way company actors make sense of their company in social interaction with other actors, shared perceptions of reality, way to do things and interlocked behaviour, actors are equal importance as others and actors construct different identiities in different contexts.
The reading on wikipedia (http://en.wikipedia.org/wiki/Corporate_identity) about corporate identity showed two different definitions. The first being the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives and is usually visibly manifested by way of branding and the use of trademarks and is viewed as being composed of 3 parts:
Corporate Design (logos, uniforms)
Corporate Communiction (commericals, public relations, infomation) and
Corporate Behaviour (interna values, norms)
The 2nd definition being the Organisational Point of View which defines corporate identity as being the way company actors make sense of their company in social interaction with other actors, shared perceptions of reality, way to do things and interlocked behaviour, actors are equal importance as others and actors construct different identiities in different contexts.
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