Week 4 Reading

The reading on Revenge of the Brand (http://revengeofbrandx.com//brandx/) was enjoyable to read. Frankel stated that noone truely understands what a brand is which I think is true because if someone had asked me I probly would'nt of known how to explain it... or if I did it would be excately right. He asked What is Branding? and had 4 responses which were
1. That thing they burn into cows
2. A logo or a trademark
3. A jingle or a slogan
4. I dont really know, but ill look like a complete idiot if I admit it
I would of said 2 but the answer was 1.
Another defintion in the reading was Branding is about differntiation, making it easy for people to tell you apart from the next person trying to
Frankels 3 Laws of Branding
* Branding is not about getting targets to choose you over your competition. Branding is about getting your prospects to see you as the only solution to their problem
* Advertising grabs their minds. Branding gets their hearts
* Branding is not about you. Branding is about them
A list of what makes a good brand was also listed
1. Delivers the message clearly
2. Communicates quickly
3. Projects credability
4. Strikes an emotional chord
5. Motivates and respondent
6. Creates a strong user loyalty