Week 2 Reading

The reading on wikipedia (Http://en.wikipedia.org.wiki.Logotype) about logos included what an logo is and when it is used and elements of a good logo. In the section on “Logos Today” I learnt the differene between a slogan (different slogans for different advertising campaigns) and a brand slogan (remains the same for a long time to build up the brands image). The logo designed included a list of things that were suggested to do when designing a logo an then used examples of well known companies. Some of the suggestions were to use vector graphics so the logo can be resized without loss of fidelity and avoid being over the top to be unique which I think is a very important one to remember when designing.

The reading on wikipedia (http://en.wikipedia.org/wiki/Corporate_identity) about corporate identity showed two different definitions. The first being the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives and is usually visibly manifested by way of branding and the use of trademarks and is viewed as being composed of 3 parts:
Corporate Design (logos, uniforms)
Corporate Communiction (commericals, public relations, infomation) and
Corporate Behaviour (interna values, norms)
The 2nd definition being the Organisational Point of View which defines corporate identity as being the way company actors make sense of their company in social interaction with other actors, shared perceptions of reality, way to do things and interlocked behaviour, actors are equal importance as others and actors construct different identiities in different contexts.